BOP IT BEATZ
A REIMAGINED VERSION OF HASBRO'S CLASSIC BOP IT TOY, FEATURING ADVANCED TECHNOLOGY AND NEW GAMEPLAY ELEMENTS. DESIGNED TO ENHANCE SENSORY SKILLS AND BRING A FUTURISTIC TWIST TO A NOSTALGIC GAME.
Branding
Hasbro
Year
Spring 24’
TOY REDESIGN
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TOY REDESIGN *
Hasbro’s Bop It focuses on improving sensory skills (reaction time, memory, etc.) for users aged 8+.
Studied the design and appeal of earlier Bop It versions to retain nostalgic elements.
BUT THERE’S ISSUES…
NOSTALGIC ELEMENTS GET A GLOW UP
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NOSTALGIC ELEMENTS GET A GLOW UP *
MATERIALS 101
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MATERIALS 101 *
QUANTUM DOT LEDS
Richer, more accurate colors
Offer a wider color gamut and better color saturation.
PHOSPHORESCENT PAINT
Absorb and store energy from sunlight or artificial light, and then emit that energy as visible light over an extended period of time.
Ability to glow in the dark.
INTEGRATING THE TECHNOLOGY
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INTEGRATING THE TECHNOLOGY *
Includes Quantum Dot LEDs for vibrant color displays.
LIGHTS OFF, GAME ON!
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LIGHTS OFF, GAME ON! *
Phosphorescent paint for low-light playability.
ABS (Base)
Rubber (Squeeze It)
Polypropylene + Phosphorescent Paint/Pigment Finish (All Commands)
Quantum LEDS + Transparent Polycarbonate (LED Display)
Integrated beneath each command lighting up when operated.
WHAT MAKES PLAY ADDICTIVE?
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WHAT MAKES PLAY ADDICTIVE? *
Versatility
Guitar Hero inspired game mode.
The choice of your own music ensures you can have infinite number of experiences each time you play.
SYNCED SOUNDPLAY
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SYNCED SOUNDPLAY *
Commands are based on the songs rhythm, beat, melody, and more.
Notes travel clockwise.
Score from 0-1000 based on your reaction time.
REIMAGINING PLAY
Sound and noise, alongside the constant movement of your hands are huge elements that make up the bop it.
Very similar to DJ turntables.
DESIGNING WITH PURPOSE
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DESIGNING WITH PURPOSE *
Five gameplay modes, enhancing engagement for users.
USB-C charging port
Combines innovative tech and design, appealing to both nostalgic fans and new players.
Shape references DJ turntables, merging fun & functionality.
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Shape references DJ turntables, merging fun & functionality. *
Bop it (Start game)
Twist it (Change game mode)
Spin it (Change volume)
Pull it (On/Off)
Flick it (Hold for 10 seconds to activate bluetooth)
Squeeze it
Flip it
Crank it
Switch it
